REAL CLIENTS, REAL RESULTS

GROWING BRANDS AND TURNING CUSTOMERS INTO LIFELONG RAVING FANS

We are in service to visionary entrepreneurs, global brands, and mission-driven organizations, to transform your ideas into amplified, impactful campaigns that L.E.A.P. you to the NEXT LEVEL.

When you partner with Blue Gazelle, we support your marketing and communication strategies to amplify your strengths and resources, guiding your business toward exponential growth and lasting impact.

Global Cultural Milestone

EGYPT

  • IMPACT:
    Produced a landmark event at the Giza Pyramids bringing together Yanni, NASA, PBS and the Egyptian government. The event featured a satellite connection to the International Space Station, creating a first-of-its-kind collaboration.

    This project involved strategic market analysis and insights that led to sold-out shows, enhanced brand visibility, and a broadcast deal that significantly expanded audience reach. It boosted tourism promotion for Egypt and became one of PBS's top revenue-generating programs.

    TESTIMONIAL:
    "Krystal tackled Egypt’s dream and produced Yanni’s show in front of the Great Pyramids of Egypt. She has a tremendous sense of working with all parties involved to ensure the best possible outcome. She went above and beyond our wildest imaginations and facilitated a satellite connection with the International Space Station and this will be remembered forever since it was the first time we heard Egypt’s name from space."
    – Promo Sign, Egypt

A Groundbreaking Concert

SAUDI

ARABIA

  • IMPACT

    Conducted detailed market research and cultural analysis and worked closely with the Kingdom to facilitate the first-ever concert in Saudi Arabia where men and women performed and attended together. This milestone event not only set a precedent for future performances but expanded regional acceptance paving the way for future concerts in the region.

Strategic Growth & Transformation

  • IMPACT:
    Provided strategic direction to support Backlit in transitioning from a fluctuating, event-based model to a sustainable, year-round business approach. By shifting to annual agreements, targeting the ideal client base, and upselling additional services, Backlit is now positioned to build a consistent sales pipeline and achieve long-term growth doubling their business this year.

Global Touring Impact Across 60+ Countries,
Countless Connections Made

YANNI

  • IMPACT:
    Brought Yanni’s music and storytelling to life through over 500 live events across 60+ countries, creating lasting connections with millions of fans worldwide. Comprehensive market research and e-commerce strategies expanded Yanni’s reach by 75% in new markets and increased fan engagement by 50%. VIP experiences, merchandise and new revenue streams were added and carefully curated, driving growth and enhancing attendee satisfaction by 15% annually.

    TESTIMONIAL:
    "Krystal sees beauty and charm in all people and she truly respects her team and staff. This comes through in everything she does. We worked on extremely complex projects with the Government of China, and she not only pre-empted requirements, but she was also able to handle demands and challenges as they came and streamlined our operations and communications in a way that all collaborating teams felt the success in the end."
    – Fun Entertainment, China

Nationwide Tour Success, E-commerce Growth
& Fan Engagement

YANNI

  • IMPACT:
    Led nationwide ticket sales and marketing strategies for multiple U.S. tours, successfully covering 130+ cities each time. Leveraged in-depth market research and targeted e-commerce solutions to consistently drive ticket sales and elevate the fan experience. Developed custom VIP packages and upsells for each tour, creating new revenue streams that fueled financial growth and deepened fan loyalty tour after tour.

Turning Customers Into Raving Fans
Through Authentic Community Building

YANNI

  • IMPACT:
    By fostering spaces for genuine connection and collaboration, Yanni’s fan engagement grew into a thriving global community. Through meaningful experiences and initiatives, we transformed audiences into devoted fans who felt truly valued—never “sold to.”

    Our global volunteer program was essential, engaging over 30,000 participants to share Yanni’s message locally and in their own languages, while deepening connections through regional gatherings. This approach led to a 3M+ increase in Yanni’s fanbase and a 30% boost in concert attendance, with fans traveling internationally to attend concerts and reconnect with friends, showcasing the power of community and its lasting impact on brand loyalty.

    CELEBRATING A GLOBAL COMMUNITY:
    Yanni’s fans embody more than a shared love of music—they are part of a global movement rooted in trust, unity, and shared purpose. This mission didn’t just create concertgoers; it inspired lifelong connections that fans carry beyond each performance, finding meaning in shared experiences and lasting friendships.

Establishing a Long-Term Partnership

  • IMPACT:
    Expanded NASA and Yanni’s global reach through strategic collaborations over an 8-year partnership. Collaborations extended to significant locations such as NASA’s Johnson Space Center and Russia’s Star City in Roscosmos, underscoring the partnership’s global impact. This partnership emphasized brand storytelling and innovative engagement, leading to long-term media visibility. Yanni composed NASA’s theme song, enhancing media presence and brand awareness.

Global Creative Campaign & Fine Art Contributions

  • IMPACT:
    Led a multi-country campaign involving strategic collaboration with UNICEF International and local officials and entities. Applied research-driven content development to align teams and execute impactful visuals that supported UNICEF’s mission.

    Proceeds from fine art sales supported educational supplies for children worldwide.

VVIP/VIP + Photography Experience at New York Fashion Week

F A S H I O N

  • IMPACT:
    Managed VVIP/VIP clients at New York Fashion Week, ensuring high-level comfort and capturing key moments throughout the event.

    TESTIMONIAL:
    There aren’t enough words to describe Krystal. She’s a true professional with a wonderful approach on how to handle clients and the objective at hand. Her energy was a complement to our experiences offered around NYFW, making our VVIP/VIPs comfortable and accommodating our needs effortlessly. She worked quickly in an intense environment helping all of us focus on the tasks at hand and accomplishing our goals. –Endeavour, USA

WHAT OUR CLIENTS ARE SAYING

  • Fun Entertainment, China

    Krystal sees beauty and charm in all people and she truly respects her team and staff. This comes through in everything she does. We worked on extremely complex projects with the Government of China and she not only pre-empted requirements, but she was also able to handle demands and challenges as they came and streamlined our operations and communications in a way that all collaborating teams felt the success in the end. 

  • Promo Sign, Egypt

    Krystal tackled a tremendous dream of Egypt’s by producing a show by Yanni set in front of the Great Pyramids of Egypt. She has a tremendous sense of working with all parties involved to ensure the best possible outcome. She went above and beyond our wildest imaginations and facilitated a satellite connection with the International Space Station and this will be remembered forever since it was the first time we heard Egypt’s name from space. 

  • WME, New York Fashion Week

    There aren’t enough words to describe Krystal. She’s a true professional with a wonderful approach on how to handle clients and the objective at hand. Her energy was a complement to our experiences offered around NYFW, making our VIPs comfortable and accommodating our needs effortlessly. She worked quickly in an intense environment helping all of us focus on the tasks at hand and accomplishing our goals.